If you are looking for ways to get good quality leads to your internet home business website for the lowest possible cost you can’t get any lower than free. In this article I will show you how you can use articles – just like the one you are reading now – to attract hundreds or even thousands of free high quality leads to your website every month, no matter what business niche you are operating in.

The process we are talking about is commonly called article marketing. The idea is to write short articles on topics related to your business niche that you think will be of interest to potential customers. Once you have written an article you can publish it on your own website or blog, and also on literally hundreds of online article directories.

Generally it doesn’t cost anything to publish an article on an article directory. When you publish an article in a directory you will be able to add some extra information in a “resource box” at the end of the article. The most important thing to understand about the resource box is that you can include in your comments a URL link back to one of your web pages. This little link is how you will get traffic act to your website.

The more article directories in which you publish your articles, the more links you will get back to your website and the more quality leads they will generate for you. In addition, thousands and thousands of website owners trawl the article directories in search of content that they can republish on their own websites. In that way, your article, complete with your resource box and link it contains, could be republished on hundreds of other websites multiplying the number of links back to your web pages.

In turn this will increase the amount of traffic you will see a arriving at your website as people read your article and click through to your web page. Another benefit of this kind of link generation is that your website will become more prominent on Google and other search engines for keywords and keyword phrases relating to your business niche.

So once again, you can expect quality leads to arrive on your website free of charge. If we compare article marketing to Pay Per Click (PPC) marketing, article marketing works more slowly, but it works continuously over time and on a low budget or a zero cost budget. PPC on the other hand will start delivering leads almost immediately, but every single one comes at a cost and a lot of inexperienced Internet marketers have had their fingers burned with PPC. I experienced this using PPC with my first website.

There are some internet marketers who use article marketing exclusively to successfully promote their websites. What I have given you here are just the basics and there is much more to learn. In future articles we’ll look at additional ways you can use article marketing to promote your home based business opportunity website

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