4 Bonus Benefits of Building a List

Thursday, June 24th, 2010 at 3:26 pm

If you have done any internet marketing at all you have heard how important it is to” build your list”. When people think about building a list, the number one reason is making sales, either as an affiliate or marketing your own products. . There are, however, a lot of other ways that you can benefit from your beside promoting your products.

1. Research

Are all those on your list interested in the type of products that you are selling and the market that you are catering to? One way you can find out is to do a survey. Send out a poll or survey periodically to determine what those on your list are really looking for. By using your list to gauge your markets interest in certain topic areas, you can avoid spending time and money on marketing a product and then find that no one is interested.

2. Create A Product

Most people who build and manage a list allow their list members to email them with questions and comments. It is extremely easy to take the questions that you receive and turn them into a product. It can either be a product for sale, or a free product for your list (or to get people to join your list), or even be used to promote an affiliate product. Surveys and polls can be used the same way. If the people on your list have questions, there is good chance that other people are asking the same questions somewhere else. By simply answering these questions, you can create a product that many people will want.

3. Price It Right

Setting the right price can be a real problem. If you set the price to low you may sell a lot or you may not make many sales because the perception is that the product can’t be of much value at such a low price. Price it too high and you simply won’t sell enough to maximize your profits.

Here again your list can help you out. By giving away a few copies of your product before its release you can get feedback regarding the price. Setting the right price is essential to maximizing your profits from each product. Not only can you get a better idea of what price to charge, but also find out ways to add value to your offer in order to charge a higher price.

4. Test It

Once you have created a product, such as an ebook or video series, it is a great idea to send your list an invite to test your product. Such an invitation should be limited to a small percentage of your list just to give you a fair sampling because you do want to market the product to your list once it completed

The feedback you are given could help you fine tune and improve your product before you market it. You may also pick up ideas for other products that could supplement and compliment your main product and even add value to your product package.

As you can see a responsive list is about more than selling products. There are a lot of other ways that you can benefit and profit from your list in addition to promoting a product or service.