Have you set up an Internet business as a way to make money from home?  Are you blogging about it? If not you are missing out on one of the best ways to get free targeted traffic to your website. However, setting up a blog and regularly updating it is only part of the story. Another aspect of successful blogging involves taking advantage of web2.0 social networking sites to publicize your blog posts.

One reason why social networking sites should be a part of your online home business is that many people use social networking sites as their main source of news and gossip. One such popular social news site that gets a lot of traffic is Digg. Digg attracted more than 230 million visitors in 2008. People visit Digg and similar sites to find out what’s new and to share content from anywhere on the web, including their own blog posts. If people like what they read they can vote for the post, and if the article is popular enough it will reach the top pages of Digg and be seen by millions of visitors.

Even if the blog post that you submit to Digg does not get any votes, you are still getting the benefit of building one way back-links to your blog from each social networking site that you post to, so it is well worth it to submit your blog post to social networking sites. In addition, it’s easy to submit your blog post to social networking sites and quite often takes just a click of a button.

Another benefit you will gain from blogging regularly and submitting your posts to social networking sites is that it helps with branding and your credibility. Be sure to use keywords that people are using to search for your kind of business. Social networking will give your blog a great boost in the search engine rankings as well, and you may find that you can get your site into the top ten of Google for a wide range of keyword terms if you take a disciplined approach to social networking.

Speaking of discipline, a lot of people try to take on too much when it comes to social networking. Too often people try to submit their post to every social networking site that they can find only to become overwhelmed by trying to keep up with the huge number of social networking sites.

It makes far more sense to choose a few of the best social networking sites for your business and to concentrate 90-95% of your social and marketing effort on making regular submissions to those sites. The other 5-10% of your allocated time can be used to post occasional submissions to other social networking sites just to maintain a presence.

By taking a focused and disciplined approach to blogging and social networking, you will gain much more publicity for your blog, and ultimately for your home business opportunity, than you will if you take a shotgun approach to social marketing.

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Filed under: Internet Marketing

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