Is Article Marketing as Good as Pay Per Click Marketing ?

Wednesday, March 3rd, 2010 at 9:13 pm

If you are an experienced Internet marketer you may want to use as many different marketing methods as you can including both article marketing and pay per click marketing. However, if you are a newbie or somewhat inexperienced article marketing may be the better choice.

The beauty of article marketing is that even beginners can do it at a basic level and still get results Their first efforts may yield only a trickle of leads from each article every month. Even so, a trickle of leads at zero cost is still a benefit for your internet home business. It certainly compares favorably to the risk that beginners face when they experiment with Pay Per Click marketing.

Suppose you write and publish a complete dud of an article that attracts zero traffic. It may have cost you an hour of your time but if you have published it manually on free article directories, it won’t cost you a single cent to write and distribute. You haven’t spent any money, and you will still have succeeded in building a few links back to your website.

On the other hand, if you set up a clunker of a PPC campaign, you’ll quickly find yourself several hundred dollars out of pocket and with nothing to show for it.

An obvious benefit of article marketing is that once you have posted an article you can pretty much forget about it. It doesn’t matter whether you have just a handful of articles published or several thousand, you don’t have to touch those articles again and yet you will still enjoy a regular flow of targeted leads coming from your articles to your webpages.

With PPC each click represents a potential sale but it also represents a drain on your advertising budget. As a result most people find that they need to regularly monitor each campaign that they are running and to keep track of the performance of their various ads.

But surely, PPC is a much more efficient way of getting highly targeted leads to your website, isn’t it?

To a certain extent this is true. However, the degree of efficiency can be eroded away to virtually zero if you are diligent and regular article publisher. Here’s how:

Suppose you get 1000 clicksthroughs a week from your PPC campaigns, and that each click costs five cents. Your weekly PPC marketing bill is fifty dollars.

Let’s say, again, that you get an average of five clickthroughs a week from each article that you publish on any one of the leading article directories such as Ezinearticles.com. (As a newbie, this may be a little high, but once you build up experience with article writing and marketing this rate will certainly be too low.) To get the same number of clickthroughs from your articles as you get from your PPC campaign you would need to publish 200 articles. (200 x 5 clicks per week = 1,000 leads.)

You may be wondering now, “How long will it take me to write 200 articles?”

You really need to write just 40 articles. Remember, I said ”publish” not ”write”. If you choose five leading article directories to publish on, and publish each article on all five directories, you only need to write forty articles to achieve your target.

If you can write four articles a week, in ten weeks you could have an article marketing campaign that is generating 1000 free, high-quality, targeted leads to your homebased business opportunity web pages. Did I forget to mention, those thousand targeted leads per week would come free of charge.

Consistent article marketing with a strategy of submitting the articles to a half dozen or so top article directories will build up targeted leads to your website. It will also help brand you as an expert in your niche market and people will want more information from you.