Creating Content vs. Generating Traffic

Tuesday, August 24th, 2010 at 7:41 pm

How important is content on your website? How often have you read or heard that Content is King? It is true that your website will not survive without content. However, you can have the greatest content in the world and it is not worth a dime without traffic to see it.

One of the biggest mistakes that new internet marketers make is that they try to create a lot of content before they ever think about how they plan on driving traffic to their website. This is especially dangerous if you are using a traffic generation strategy that takes some time to really get going, such as search engine optimization.

Another problem with not putting your traffic generation first is that you can end up wasting a lot of time on a website that is destined to fail. You may have done your market research, but there is always a chance that you will choose a niche that isn’t profitable. By immediately driving traffic to your website, you will be able to make sure the website is a worthwhile venture before spending months into its creation.

Another fact to keep in mind is that different niches have different traffic generation strategies. If you work on your traffic generation strategy in the beginning, you will have more time to test out the different strategies to determine which work best for your niche.

Why then is so much emphasis is placed on content if traffic generation is the real key to success? If you hope to make money from your website, there must be a reason for people to use it. The traffic generation will get them there, but if the content on your site does not grab their attention they will quickly leave.

If content and traffic generation are both vital to success, then how do you create a strategy to implement both aspects effectively? If you have little experience, this can be a difficult task.

One solution is to outsource some of the work. This may be a necessity if you have no idea how to build a website or do not want to take the time it takes to learn. Costs vary and you can do a Google search to find the best one to fit your budget.

If you are trying to create and manage a website on your own then it’s a matter of time management and prioritization. You must make sure that you are putting enough effort into both tasks; however, that doesn’t mean that you need to spend the same amount of time on each of them.

A reasonable solution would be to work on your content first and develop a week’s worth of content. This could entail producing anywhere from a couple of articles or more for the week.

Once you have created content, you can then spend as much time as possible generating traffic without sacrificing content. Once you have found how this works best you will be able to balance the amount of time you spend on developing content verses generating traffic for your internet marketing home business.