Competition is fierce for the attention of readers on the Internet, so it is important to know how to be successful in that battle. Since the auto responder is one of the primary “weapons” used in the battle, it is vital that you become proficient in at least one aspect of the entire procedure.  While you obviously want to be at least proficient at every level of running a successful email marketing campaign, it is important to excel in some areas in order to have an edge. Here is a quick look at some of the most common types of strategies on the auto responder marketing battlefield.

1.   Salespersons

These are people who send out at least one email a day to their list promoting a product or two. This approach can be extremely effective over the short term because it is possible to quickly make multiple sales from a single person. However, it is not a good marketing strategy for the long term.

Your readers will expect some quality information that will be helpful to them. They will soon tire of getting nothing but promotions for products that you are marketing.

2. Listbuilders

The listbuilder is the type of internet marketer who will place a majority of their efforts into the actual list-building process.  They will usually have an extremely high amount of opt-ins on a weekly or monthly basis, and they will generally have lower overall conversion rates. Relationships may be important to the listbuilder, but their emphasis is on signing up high numbers of people rather than taking the time to personally connect with a few readers. Quite often, however,  because of the sheer number of people on their list, the lists are extremely profitable.

3. The Writer

The writer is the type of internet marketer who can build a decent sized list, but will probably build it over time in order to create a giant list.  The strength of the writer is that they can create content of a high value for their readers on a consistent basis.  They often send out less sales offers, but in return, have a much higher conversion rate when they do.  While they do not have excessively high opt in rates, they will also have extremely low opt out rates.  The writer is the person who thrives on building relationships that can create a sense of community with the people on the list.

4. The Linker

Some auto responder marketers use their emails as promotions with just a little information about their product or service and then steer their readers to a link on their  webpage or blog.  This is similar to The Writer’s strategy, however nearly all of the content is outside the email. The opt out rate for this type of marketer is often extremely low because the first thing that a reader does is leave their inbox and click on the suggested link. This type of marketing does not build much trust or sense of community.

Each of these strategies can be effective and all of them are used by successful internet marketers. The decision about which is best is pretty much a matter of choosing which one you prefer and which one best fits your style of marketing.

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Filed under: Affiliate Marketing • Home Business • Internet Marketing

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