What is your purpose for writing an ebook? It could be to help you gain credibility, to build your mailing list or to market a particular product or service. Creation of the book is important but it should not be the center of your focus. Your main concern should be in increasing your conversion rates. How do you do this?
1. Secure the Confidence of Your Readers

If you want to establish long term relationships you must gain the trust of your contacts. An ebook is an excellent way to do this, however this simple goal is often ignored.  By ensuring that your ebooks provide quality information to the readers, without pushy sales pitches, gaining trust is easy.  Unfortunately, many ebooks are so focused on making sure that the readers focus on the products and advertisements, that the content becomes secondary.  By focusing on the content more and having less obtrusive advertisements, ebooks can convert at a much higher rate.

There are several ways to do this.  Instead of having ads in the middle of your text, simply have a page or two of “Recommended Resources” at the end.  If your ebook has gained the trust of the reader, they are more likely to take your recommended resources seriously. By doing this, the ebook will seem more focused on content and less sales-oriented.

2.Get a Response from your Prospects

A good way to create a response is to offer something free. People like to get free stuff.  Just because they must join your list to receive it, doesn’t mean that the ebook has already done its job.  Many internet marketers will not put a lot of effort into ebooks that are used for list-building because they think that the existence of the ebook itself is enough.  However, by creating a quality ebook, you can tailor the first few emails to revolve around the ebook that they received.

This provides two distinct advantages.  The first is that by referring to the ebook in the first few emails, the readers are much more likely to actively read the book and pay attention to it.  Secondly, by discussing the ebook immediately, it gives you and the readers a common ground which can lead to more active discussions and a more responsive list.

If your readers trust you they are much more likely to take your recommendations seriously.  This includes the Recommended Resources within your ebook, as well as future promotions that you mail out to your list.  It follows then that when you have their trust, they are more likely to make purchases from your affiliate links. Finally, people on your list are more likely to recommend your list, products, and websites to others, and word of mouth is a great advertiser.

These ebook writing tips are 2 money making ideas that will help you increase your conversion rates.

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Filed under: Affiliate Marketing • Home Business • Internet Marketing

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