1.    Establish yourself as a trusted expert. People search online for information and will look to you, as a subject matter expert, to provide it to them. Every week (or whatever schedule works) provides an opportunity to build on this, while reinforcing your brand.
2.    Build a relationship with the people on your list. People like to buy from people they like. By using an online newsletter or ezine to connect with readers in you can develop a relationship of familiarity and trust. You can help this process by sharing a little about yourself from time to time, whether it is an anecdote or some interesting event.
3.    Keep in touch with prospects and clients. Consideration should be given to eventually developing two ezines: one for prospects and one for clients, as each require different information. This is a great way to notify your readers of weekly specials or upcoming product launches.
4.    Drive traffic to your website or blog. As noted in #3, remember to call attention to new blog posts or other changes to your website with links directly to those pages. Remind readers of your online newsletter archives. Promote special sales (maybe with discount coupon codes only for subscribers) with a link to the sales page. Use links to turn your ezines and newsletters into ‘silent salespersons’– driving traffic to your website and building your lists around the clock.
5.    Build content on your website. Make a habit of adding your ezines and newsletters to your website in an archive area. This serves a several important purposes:
o    Visitors can read an issue or two to determine if your ezine will be of interest to them, which could help to increase sign-ups and potential sales.
o    If you optimize your article placements, you will not only make your website meatier, but you’ll also bring new traffic from the search engines.

Email marketing can be profitable for any business, no matter what kind of product or service you offer. It is significantly cheaper than other advertising methods and, if done right, helps build loyalty and trust with customers. As a result, you will earn at home with more sales and more profits!

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Filed under: email marketing

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