promote your home based business website Archives

5 Ways to Get your Website Noticed

Your website is just one of the billion sites parked on the World Wide Web. Chances are, you don’t think yours will ever get noticed.
We hear your cries for cyber attention. Here are five ways to get your website noticed.

1.) Make sure it’s professional looking.

No one likes looking at website that reminds them of a book report they wrote back in school. Invest in learning a good web design program (Dreamweaver MX and Microsoft Frontpage are good picks), and let your creative juices flow. Make sure it’s compelling, well-designed, and organized. People don’t exactly find it fun to weed through haystacks of cyberfiles to get the information that they want.

On that note, don’t make it a heavy site. Putting up some flash intros may be great eye candy, but the average internet surfer only waits 10 seconds for a page to load, and then they’re off to the next.

2.) Put your URL on every search engine possible.

Putting your URL on business cards and bugging your family and friends to check out your site won’t exactly increase traffic. Submitting it to search engines will make it easier for people to find you, provided that your webpage carries the topics they’re looking for.

To understand how a search engine works, think of it as a “spider”: it crawls through your website, picking up words and information which would later be indexed in the search engine’s database. So make sure you pepper your site with keywords you think are relevant to what people are looking for. Web directories, like Yahoo!, are operated by humans who actually categorize the websites themselves.

If you don’t feel like submitting your website to numerous directories, consider subscribing to sites like www.submit-it.com, who, for a fee, will automatically submit your site to search engines and directories for you.

3.) Link everywhere.

Find other sites that carry similar content as yours and ask to exchange links. Create banners to be placed on other peoples’ websites, and offer to the same for them on your site. Add your URL on your e-mail signature. Join webrings if you must–there’s nothing like strength in numbers.

4.) Advertise offline.

The world of cyberspace isn’t enough to get you noticed. Write up press releases and send them to local newspapers and magazines. Print out fliers to be distributed. Just make sure that your site is already up and running to avoid giving people a bad impression (no one likes getting pumped up for something only to get disappointed).

5.) Interact with your readers.

Put up forums or message boards for your visitors to interact with each other. Chat rooms are often time-consuming for some, while message boards allows them to check back every so often for replies. Create an e-mail list so you can update your visitors about new developments, and always be open to feedback–that’s what will make your site even better.

Next time we’ll talk about methods to get some free traffic to your site.



Does Your Business Need a Newsletter?

If you are not yet using a newsletter as a part of your internet marketing efforts then you are missing out on potential and existing customers becoming valuable long-term buyers.

Newsletters provide an effective tool for collecting interested visitors’ email addresses and converting them into buyers. They also are a great vehicle for keeping in touch with your most valued contact – previous customers. How?

NEWSLETTERS KEEP CUSTOMERS

When you have a customer buy from you, but no newsletter to follow up, than you are virtually handing him or her back to your competitors. Of course, if the service was good and the product memorable they may come back, but what if you have a new product that your existing customer may wish to buy and they do not know about it? What if they lose your website address? What if they just forget about you? A newsletter will prevent these things from happening.

HOW OFTEN?

That depends on various factors. Some businesses contact their subscribers as often as every day, others as infrequently as several times per year. What works for you depends a lot on what you are selling, what information you can give them, how often your subscribers will want to hear from you, etc.

A good rule of thumb for many businesses is once per week. Twice a month if you really feel that is the most you can do. More often and the customer may unsubscribe or routinely delete your messages. Less often and you’re allowing your competition the chance to win over your potential customer.

WHAT DO I WRITE ABOUT?

Are you very informed on the product or service? Do you have a lot of contacts? Can you point out related products or services they might be interested in?

You do not need a long newsletter. A sale alert or announcement of a new service or product can do just as well for some businesses, while others find a tips format more suitable. Industry news or ‘How to…’ and ‘Top 5…’ topics are a good idea and always try to make a connection between the newsletter and your product or service. Subscribe to several competitors’ newsletters (they will surely be subscribing to yours). Use a free email account to subscribe and see what they are providing their customers.

KEEP IT CONSISTENT

It’s amazing the amount of newsletters that abound online. Because of this subscribers can forget which ones are legitimate and which are spam.

Keep your format consistent so your newsletter becomes visibly familiar. Also indicate that the subscriber requested the information and provide an unsubscribe link on EVERY issue. You must do this if you want to limit complaints or spam reports. Your newsletter deserves time and attention – it is the voice of you and your business and will help you to build relationships with your customers (and potential customers) in a way that no other tool can.



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If you are anything like me, you have experienced writer’s block from time to time when trying to create content for your website or blog. In those instances neither your knowledge level of your subject nor your interest seem to matter. Taking some time off will often help; however, this isn’t always an alternative if you are trying regularly to update your website or blog.

Luckily, there are many easy content creation formulas that can help provide inspiration for you. Here are 6 of them which you can use to implement with very little effort.

1. The first of these is simply to apply some comprehensive analysis to a recognized technique or theory.  If you are running short of ideas, looking at previous questions and comments that you’ve received can be a great source of inspiration.  The same is true of glancing through social websites such as Facebook and Twitter.  You can simply choose an idea to which you can add information and start creating your content.

2. Using a “How To” approach can be a great way to find inspiration as well. All you have to do is answer a question that a reader has already asked.  The neat thing is you can choose five or six questions to answer and provide short answers to each.  This will make it feel like you are not writing nearly as much as you are, while still providing valuable content to your readers.

3. Make a prediction about the future. In most cases, the bulk of the predictions can be fairly obvious. Occasionally it’s a good idea to include at least one which is controversial that will grab the reader’s attention.

These types of articles usually contain multiple sub headers. Therefore, to increase the chances that your readers will at least glance through your entire article you should place the most interesting prediction last.

4. Create a post of frequently asked questions.  While this isn’t something you should do every day, writing one or two of these types of articles per month can be beneficial.  Not only does it show your readers that you are really listening to them, but also that you are a credible and authoritative source to provide them with answers.

This will also make it more likely they will come to you instead of your competition the next time they have a question because you have illustrated that you are willing to take the time to provide them with answers. It further proves that you are interested in their success.

5. Question a popular concept .within your niche. There are bound to be certain popular perceptions which you may not agree with. If you are low on ideas, then it is the perfect time to create a post in which you question the popular view.  Not only do these types of articles tend to be shared by readers, but it also demonstrates that you are knowledgeable enough to understand the custom and also recognize its inefficiencies.

6. Relate a story about yourself. Your goal should be to educate and at the same time be entertaining. This shouldn’t be difficult or time consuming and will help your readers realize that you are a real person. This is a great way to connect with people.

Creating content for your website doesn’t have to be difficult and these 6 content creating ideas should help you through those times when you encounter writer’s bloc.

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The major disadvantage of using free website marketing methods is the time required vs when you pay for advertising. So what we will do is look at the pros and cons of some of the most popular free promotion methods, and then I will make a comment about the time factor that is related to each of these methods

1. Blogging. One of the top things you can do to promote your website it is to start a blog using one of the free blogging services such as Blogger.com. Post short news pieces about new developments on your website and link to it with keyword-rich anchor text.

Pros: It takes very little time to set up a blog on Blogger.com. Blogger is owned by Google which means your blog will get lots of attention from the Google search engine. You can also add Google Adsense to Blogger blogs which is a plus because you can earn some cash from your blogging.

As far as time is concerned, blogging doesn’t need to be too time consuming as a blog post can be as short as 100 words so you can be reasonably flexible with how much time you devote to your blog articles.

Cons: Blogger.com is fee but it is owned by Google so you do not have complete control over it. If Google doesn’t like what you are doing, or if you are in breach of their terms of service, you could unexpectedly find that your blog has been closed down.

2. Social Networking. Social networking services such as Facebook, Twitter, Linked In and others can be easily used to direct highly targeted traffic to your website.

Pros: This allows you to socialize and develop a personal relationship with your followers and to reach a very wide audience. You can attract a closely distinct audience by using demographic targeting (Facebook), hashtags (Twitter), or other keyword-based techniques.

Cons: It is very easy to send too much time being social and loose sight of what you are trying to achieve.

3. Traffic Exchanges. A traffic exchange is a membership site where you post web pages that you want other members to view. Most are free to join, but offer significant advantages if you upgrade You must get credits, to participate which you can do either by viewing  other members’ web pages or by purchasing credits. The biggest traffic exchange on the net is EasyHits4U, which currently claims to have 500,000 members.

Pros: Easy to use and a fast way to get traffic.

Cons: It is time consuming to earn credits as a free member as the “surfing ratio” can be as low as 1:3. For example, you have to view three pages to have one person view yours.

The traffic is not highly targeted and conversion rates are notoriously low. I have found the best use for these programs is to build a list rather than as an attempt to sell your products.

4. Article Marketing. Writing articles and distributing them on article directories is a tried and tested formula for generating targeted traffic. It is important to place a link back to your website in the signature file.

Pros: Good quality articles can direct highly targeted traffic to your website for months or even years after they have been distributed.

Cons: Unless you are a prolific writer with a wealth of knowledge on your subject, writing and distributing articles is a time-consuming business. Otherwise you can spend an inordinate amount of time researching material for your articles.

If you are operating with a limited budget these 4   free website marketing methods are excellent ways to promote your website. In addition you can discover the secrets the pros use to get loads of FREE traffic to your website. Simply click FREE Report and you can begin using these powerful strategies in the next 10 minutes.

One of the most difficult challenges facing most internet marketers, especially if you are a newbie, is how to promote your home-based business website.

Some choose to try the “paid” route, but if you have no experience in internet marketing, how do you know which advertising program is the right one for your website? You could end up wasting money on advertising and just get a few sales, if any at all.

Others look for free or low-cost marketing methods to avoid over spending their budget. However, if you aren’t familiar with the ins and outs of internet marketing you may end up failing to generate any sales. True, you won’t have wasted any money, but you will have wasted a lot of time, which is more precious than money because it can never be redeemed.

So, let’s look at a few free and easy methods of promoting a home-based business website.

1. Set up blogs and feeder sites. Your best choice is free services such as Blogger, or WordPress to create one or more blogs that support your main website. This allows you to segment your niche market into sub niches and use each blog to promote one specific sub-niche. Whatever blogging strategy you adopt, join Technorati and register your blog with them. Technorati is the Internet’s biggest search engines for blogs.

2. Squidoo: This is a free resource where you can set up a single page site, called a “lens”. The idea here is to create a series of closely focused lenses on Squidoo, one for a different area of your market niche. Use the lenses to provide background information and advice relating to your niche market.

Squidoo lenses can be set up in ten minutes and will attract visits from other squidoo members. You can make an excellent lens in 40 minutes or less and they do quite well on the search engines.

3. Set up a Twitter account for your business. Then search for Twitter users who may be interested in your market area and follow them. Some will follow you back. Offer value to your followers by tweeting tips and advice about your niche. Be nice to them by retweeting interesting tweets to generate goodwill. When you update your website, or blog, make a Squidoo lens, etc. post a link to it on Twitter.

4. Social Networking Sites: Apart from Twitter, make sure you have a business presence on Facebook, LinkedIn and Google Plus. If you already have a personal account on Facebook and want to keep personal and business activities separate, set up a Facebook business page and use the privacy settings to keep them apart.

5. Go Local: One of the great things about the Internet is that it gives you a worldwide market. Even so, you should not neglect your local community. It’s highly possible you may find it much easier to establish yourself as the local expert simply by ensuring that your web business is visible in the community. All you have to do is set up an account on Google Places and Yahoo Local.

6. Offer a Service: For example, if you enjoy writing you could offer this service on a site such as elance.com. This is a great way to build your reputation and your business, and generate some income at the same time. As you develop satisfied customers you will find that you have created a good lead in to introduce them to your major business services.

7. Write Articles: Make it a habit to write articles and distribute them to article directories such as EzineArticles. Post a link back to your website and offer an incentive for the reader to click through, such as a free report

8. Whenever you create a new product or service, publish a press release using a service such PRLeap or PRWeb.

9. Email Signature: Set up a signature file in your email account with a link back to your website with a brief, catchy, publicity phrase about what you do. Update it often and set it so it will appear on the bottom of you emails.

These are 9 free and easy ways to promote your home-based business website.

You can discover how the pros get tons of  free website traffic with this Traffic EBook  and also receive my FREE traffic course. Simply sign up HERE for this FREE report to learn the top 25 ways to get free traffic for your website.