How To Increase Your Internet Based Marketing Success – 7 Words You Need
Is 7 a magic number? What about the seven wonders of the world, the seven seas, the seven deadly sins, the seven ages of man, the seven levels of hell, the seven primary colors, the seven notes of the musical scale, and the seven days of the week? 7 is even lucky in dice.
When it comes to selling, there is an assortment of different strategies that are all equally effective but they all center on a nucleus group of words. And the amazing thing is that this nucleus is comprised of 7 words that will help you get the attention of your readers.
I’ll bet you already know that the first is the word FREE. This word just attracts people. If it’s free someone will want it. It could be a free report, an ebook or video. This will not only help people learn something about your business but also establish some trust.
Too often web copy is so focused on the marketing that the needs of the reader are forgotten. The readers need to know that you are interested in solving their problems. So use the word YOU frequently.
“NEW” is another great word to use, even though it isn’t new. Telephones aren’t new, in fact iPhones aren’t even new anymore. That doesn’t stop a new cell phone from hitting the market every week. Does it look and feel just like the past 10 new phones? Of course it does, but it’s still new.
GUARANTEED is a very important word. Remember, online shoppers are wary. This is the reason you give freebies. I just purchased a program yesterday that came with a 3 month trial and a guarantee of full refund for any reason. Some online purchases come with longer guarantee periods. This gives the reader confidence in the product and an incentive to make the purchase.
One thing you are taught when learning to write sales copy is to emphasize the BENEFITS of your product or service. It’s OK to mention features but people make purchases because of the benefits that are provided, not the features.
If you know that something works you are more likely to buy it. If it is new without any track record you will be less likely to make the purchase. However, if the product has favorable RESULTS which are PROVEN you will be more likely to purchase. If you can tell your customers what they can expect with the product they will believe the benefits you’ve described.
It doesn’t matter who your customers are, these 7 words will contribute to your internet based marketing success and go a long way in improving your web copy. Many people actually search the web because of want rather than need. You can use these words to build desire and turn it into a need.
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