For Home Based Business Success Determine What Customers Think of Your Website
Have you any idea what people who visit your website think about it? The question itself is pretty simple – are your customers happy with your website? I would hazard a guess that most internet marketers don’t know. If this is the case they may be jeopardizing their home based business success.
Basically there are 3 ways to find out what your customers really think of your site.
Analytics
There are several tools available to perform this task but the most universally used one is Google Analytics. This instrument will provide a lot of information about your site. Primarily you should be concerned with the number of visitors and how many pages they visit. If they visit only one page and leave your site is lacking in the ability to gain their interest.
Conduct Surveys
Surveys are good in that you can get suggestions about how to make positive changes that will benefit your site. You can find survey companies, some of which are free, that will help you with surveys.
Use Social Media
This can be a good source to garner opinions about your website. However, unlike surveys where you can ask a number of questions, you should ask only one specific question about a particular aspect of your site.
Some websites have fancy headers with colorful logos that may attract attention but if your visitors cannot easily navigate your site and find what they are looking for they won’t stay very long. Listing the major topics will provide a good road map and a search box is also helpful.
If you learn what makes your visitors happy, provide beneficial information for them on your website and make it easy for them to locate what they are searching for, you will be moving toward home based business success.













