How You Can Benefit From 4 Free Popular Website Marketing Methods
The major disadvantage of using free website marketing methods is the time required vs when you pay for advertising. So what we will do is look at the pros and cons of some of the most popular free promotion methods, and then I will make a comment about the time factor that is related to each of these methods
1. Blogging. One of the top things you can do to promote your website it is to start a blog using one of the free blogging services such as Blogger.com. Post short news pieces about new developments on your website and link to it with keyword-rich anchor text.
Pros: It takes very little time to set up a blog on Blogger.com. Blogger is owned by Google which means your blog will get lots of attention from the Google search engine. You can also add Google Adsense to Blogger blogs which is a plus because you can earn some cash from your blogging.
As far as time is concerned, blogging doesn’t need to be too time consuming as a blog post can be as short as 100 words so you can be reasonably flexible with how much time you devote to your blog articles.
Cons: Blogger.com is fee but it is owned by Google so you do not have complete control over it. If Google doesn’t like what you are doing, or if you are in breach of their terms of service, you could unexpectedly find that your blog has been closed down.
2. Social Networking. Social networking services such as Facebook, Twitter, Linked In and others can be easily used to direct highly targeted traffic to your website.
Pros: This allows you to socialize and develop a personal relationship with your followers and to reach a very wide audience. You can attract a closely distinct audience by using demographic targeting (Facebook), hashtags (Twitter), or other keyword-based techniques.
Cons: It is very easy to send too much time being social and loose sight of what you are trying to achieve.
3. Traffic Exchanges. A traffic exchange is a membership site where you post web pages that you want other members to view. Most are free to join, but offer significant advantages if you upgrade You must get credits, to participate which you can do either by viewing other members’ web pages or by purchasing credits. The biggest traffic exchange on the net is EasyHits4U, which currently claims to have 500,000 members.
Pros: Easy to use and a fast way to get traffic.
Cons: It is time consuming to earn credits as a free member as the “surfing ratio” can be as low as 1:3. For example, you have to view three pages to have one person view yours.
The traffic is not highly targeted and conversion rates are notoriously low. I have found the best use for these programs is to build a list rather than as an attempt to sell your products.
4. Article Marketing. Writing articles and distributing them on article directories is a tried and tested formula for generating targeted traffic. It is important to place a link back to your website in the signature file.
Pros: Good quality articles can direct highly targeted traffic to your website for months or even years after they have been distributed.
Cons: Unless you are a prolific writer with a wealth of knowledge on your subject, writing and distributing articles is a time-consuming business. Otherwise you can spend an inordinate amount of time researching material for your articles.
If you are operating with a limited budget these 4 free website marketing methods are excellent ways to promote your website. In addition you can discover the secrets the pros use to get loads of FREE traffic to your website. Simply click FREE Report and you can begin using these powerful strategies in the next 10 minutes.















