If you have been blogging for any length of time you’ve probably encountered “blogger burnout.” You may have simply run out of content ideas for your blog. If you’re like me you may think of a subject to do an article on while doing some task or other and think you will remember it later, but you don’t.

The lesson to be learned here is to write those subjects down when you think of them. So let’s examine 4 easy ways you can always have a supply of writing subjects in your inventory.

1. Read Industry News
One of the easiest ways is to follow the industry news on other popular websites.  Occasionally the news stories may be very time sensitive. In that case you will need to quickly decide whether any of them are ideas that you would enjoy writing about.

Most of the time, the stories will be more evergreen which means you can make a note of them for later.  As an added bonus, you can pay special attention to any stories which are well received by your target market.  Just because someone else wrote about it first doesn’t mean that you can’t.

2. Use Other Popular Articles
Another very successful strategy is to simply piggyback other popular content.  In order to do this, you can use any article or news story that you will think will be interesting to your readers.

Then add an introduction and a few thoughts of your own about the article. Next you can include a few excerpts or highlights on your blog, and provide a link to that article or highlights on your blog or even place the entire article on your blog with the author’s credits included.  You will also benefit by adding a summary or a few additional thoughts at the end of the article.

3. Encourage Others to Contribute to Your Blog
One of the easiest ways is to simply ask for people to do guest posts. In this way, not only do you not need to come up with new ideas, but you don’t even have to develop the content.

Another way is to generate a poll or survey to find out what topics they are interested in. This way you can get some new ideas, and you will get more insight into what your audience really wants.

4. Draw Down Your Focus
If you have used the previous 3 steps you will have identified many, perhaps even hundreds of content ideas that you can use.  All you need to do is go back through the content you already created and choose a sub topic that was part of a larger article.

You can then use the sub topic as the basis of a new article and simply expand upon that idea or concept in greater detail. Quite often you will discover that by starting out with your most accepted articles, you will be able to not only find new content ideas for your blog, but they will likely be ideas that your readers will benefit from because they found the previous topic useful, simply on a broader level.

Do you realize that every time that you send an email to your list you are giving them an easy chance to leave? Therefore, you need to take extra care to get more from your leads.

This means building a relationship and most importantly, avoiding the spam filter. Let’s examine 5 easy strategies that you can use in order to cultivate and build trust with your leads.

1.  Capture Attention In the Subject Line

If you fail to do this, then the best case situation is that they don’t read your email – worst case, they opt-out. Unless you tell them why they should open you email they probably won’t. The best way to do this is by stating the value that is inside the email.

Don’t hide what you are offering.  At a quick glance, the reader should know exactly what to expect and how they can benefit from opening your email. How are you going to provide a benefit for them –solve a problem, promise to save time or money, etc?

2. Use a Real Name Inside the Email

Email is essentially personal, so why would you sign off using a name other than your own? This is a common mistake that many people make. This is also a great place to be a little creative. Instead of saying “thanks for reading” or “see you later”, add a little style.

3. Sender Field

I don’t know about you but when I open my inbox and see a companies name I don’t get excited The sender field is also personal so don’t use your companies name. The entire idea behind building a relationship with your list is that you have connected with them personally, so why not use that to your full advantage.

4. Tell Your Readers What You Want Them To Do

The average person will decide whether or not to read your email within a few seconds regardless of the content .In order to grab their attention, you need to include some type of call to action.  This not only conditions your list to be responsive, but also allows you to take them elsewhere. This is a good place too incorporate links related to content on your website.

5. Don’t Have One Big List

Many marketers assume that everyone is on their list for the same reason or at least have a shared interest. One serious mistake that will .destroy your ability to effectively communicate with your list is by lumping everyone into one big group.

There are probably various reasons why people joined your list.  It makes sense then to try to give them what they want.  With email marketing, this means that you need to segment your list effectively.

If you faithfully use these 5 strategies you will get more from your leads.

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