Archive for May, 2010

Build the list and the money is in the list is something you hear over and over if you have been around the Internet. However, lately many people have started to wonder just how effective building that list really is. Many internet home business marketing programs, in times past, focused on building a list and stockpiling an auto responder with months, if not years of content. Times have changed, marketing has changed and continues to change. It follows that the ways we use the autoresponder have also changed. Here are 3 roadblocks that can kill the responsiveness of your list.

1. Content Out of Date

It is not a good idea to load your auto responder with a years worth of content unless that content that is considered to be timeless. With the constant changes in nearly all phase of internet marketing, I’m not sure there is any information that would fit into the timeless category. The best advice, no matter what you load into your autoresponder, is to review your messages often to make sure that they are still providing current information. Outdated content us a sure way to drive away your prospects. No one wants to get emails filled with information that is outdated and useless.

2. Bad Coding

It is great to be able to personalize the emails that are sent to your list.  This is often done by adding special code to the email that will automatically take stored personal information and insert it into the email.  Most often, this is a first or first and last name. How would you like to get an email that began with “Hi <<first name>>”  instead of “Hi Jane”?  I expect it would be an absolute turnoff. Of course people already know that you are not personally addressing every email, but the illusion of personalization is nice.  By taking the time to double check your emails before they are sent and showing you have made the effort  to make your correspondence more personal will have a positive affect on your readers.

3. Too many Sales Pitches

The vast majority of people that sign up for your auto responder marketing list want to learn more about the subject at hand; not get a sales pitch every day.

The best approach is to load your auto responder with useful content, and then throw in a sales pitch every few emails. Respect your readers! Give them useful information. This will make them want to come back and learn more and they will trust you. Trust builds relationships and generates sales.

Change is just about the only constant on the Internet. Therefore, “roadblocks” will also be constant. Most of us seem to have some natural resistance to change, but if we want to be successful we must be willing and have the ability to change. Auto responder marketing is just one facet of internet home business marketing and is subject to frequent change just as the other types of marketing. So, If you stay on top of your list, keep outdated information out of your pre-set emails and provide your readers with the useful content, your auto responder marketing campaign can be a profitable one.

What is your purpose for writing an ebook? It could be to help you gain credibility, to build your mailing list or to market a particular product or service. Creation of the book is important but it should not be the center of your focus. Your main concern should be in increasing your conversion rates. How do you do this?
1. Secure the Confidence of Your Readers

If you want to establish long term relationships you must gain the trust of your contacts. An ebook is an excellent way to do this, however this simple goal is often ignored.  By ensuring that your ebooks provide quality information to the readers, without pushy sales pitches, gaining trust is easy.  Unfortunately, many ebooks are so focused on making sure that the readers focus on the products and advertisements, that the content becomes secondary.  By focusing on the content more and having less obtrusive advertisements, ebooks can convert at a much higher rate.

There are several ways to do this.  Instead of having ads in the middle of your text, simply have a page or two of “Recommended Resources” at the end.  If your ebook has gained the trust of the reader, they are more likely to take your recommended resources seriously. By doing this, the ebook will seem more focused on content and less sales-oriented.

2.Get a Response from your Prospects

A good way to create a response is to offer something free. People like to get free stuff.  Just because they must join your list to receive it, doesn’t mean that the ebook has already done its job.  Many internet marketers will not put a lot of effort into ebooks that are used for list-building because they think that the existence of the ebook itself is enough.  However, by creating a quality ebook, you can tailor the first few emails to revolve around the ebook that they received.

This provides two distinct advantages.  The first is that by referring to the ebook in the first few emails, the readers are much more likely to actively read the book and pay attention to it.  Secondly, by discussing the ebook immediately, it gives you and the readers a common ground which can lead to more active discussions and a more responsive list.

If your readers trust you they are much more likely to take your recommendations seriously.  This includes the Recommended Resources within your ebook, as well as future promotions that you mail out to your list.  It follows then that when you have their trust, they are more likely to make purchases from your affiliate links. Finally, people on your list are more likely to recommend your list, products, and websites to others, and word of mouth is a great advertiser.

These ebook writing tips are 2 money making ideas that will help you increase your conversion rates.

Writing you own ebook is touted as one of the easiest money making ideas on the Internet. Not only that, you get to keep all the profit. You may think that you are not a writer and in addition, it’s going to take an awful lot of valuable time.

Fortunately, there are a number of easy ways to shorten the amount of writing time by hours or even days and even find subject matter for your articles. To help streamline the ebook writing process, here are 4 time saving ebook writing tips.

1. Reuse Past Projects

One of the best ways to make ebook writing a quick process is to reuse content that you have previously written. You can reuse older website content, blog content, article marketing articles, and similar content that you have produced. This method will draw attention to blog posts and articles that are no longer getting much traffic.  Since they are not being seen currently, and ebook is an excellent way to re-purpose your old content. This time saving ebook writing tip can cut down the entire writing process to a matter of hours or less.

2. Hiring a Ghostwriter

Outsourcing your ebook writing projects has become increasingly common over the past 10 years. This will be a great time saver, but will also be  more expensive than writing it yourself. If you outsource your ebooks, make sure your ghostwriter provides 100% unique content and follows specific formatting or content requirements that you set. If your ebook short, outsourcing it can be inexpensive. One justification for outsourcing is that it gives you more time to complete more productive and profitable tasks.  If you save 10 hours of work time by hiring a ghostwriter, it can mean a cost savings of hundreds or thousands of dollars depending on what other tasks you are able to accomplish.

3. Draw on Other People’s Content

If someone has already written the type of content that you plan on creating, then there is no reason not to simply use theirs.  The easiest way to do this is to go to article directories, blogs, and niche specific websites that allow you to use their content.  Often, all you have to do is include a link to their website or their article bio that they provide for you.  Once you gather enough articles to create an ebook, simply compile it, create a table of contents and all of the content is ready to go.  This ebook writing tip can save a lot time and effort.  However, it is important to keep in mind that you can only use content that you have permission for.  Plagiarism is not only unethical, but has potential legal ramifications as well.

4. Make an Outline

If you want to write the ebook yourself, the best time saving ebook writing tip I can give is to take 10 or 15 minutes and create an outline.  The outline should not only have major points, but also the goal of each paragraph. Once you know what every paragraph is going to say, then the actual writing will be much easier and amazingly faster. If you don’t have to stop and think about what you are writing, you just have to follow the outline and start writing.

If you use these four time saving writing tips you will find that creating an ebook is not only a great money making idea but also is much easier than you could ever imagine.

All by itself affiliate marketing can be profitable. However, in order to be truly successful as an affiliate marketer, setting up a business website with multiple streams of income is essential.

Unfortunately, one of the biggest mistakes that affiliate marketers make when adding new streams of income, is competing with themselves.  It is very common for affiliate marketers to make additional profits by selling on ebay, dropshipping, creating their own products, becoming a PPC publisher and much more.  The key to doing this successfully is making sure that the products are complimentary       and do not directly compete with the affiliate offer. Here is a quick look at different ways of setting up a business website with multiple streams of income that can benefit or hurt your affiliate sales.

For these examples, let’s assume that your affiliate offer is for a vitamin supplement.

Sell on Ebay

Selling items on Ebay and Dropshipping tend to affect your affiliate products the same way because they both involve shipping physical products and never include services.

Using Ebay and dropshipping services is an excellent way to add a revenue stream to your website, however they can also hinder your bottom line.  If you are promoting Ebay items that are in competition with the vitamin supplement that you are selling, there is a high likelihood that some visitors will choose the Ebay product instead of your affiliate offer.  While you will still make some money, you would have made more if they had chosen your offer.  Instead, try promoting Ebay items related to fitness programs.  Many people taking vitamin supplements will probably be looking for a new fitness program as well.  This way you make sales instead of one.

Creating Products of Your Own

If you want to increase your affiliate profits, create your own product.  The easiest thing to do is create some free ebooks that advertise or subtly promote the vitamin supplement that you are promoting.  You can also create an ebook or video series and sell it independently from you affiliate offer.  If you make $20 in recurring income from your affiliate offer, then it is much more profitable than a stand-alone ebook.

One way to compliment your affiliate offer is to offer your ebook as a free bonus for anyone who purchases your affiliate offer.  This way they can purchase your ebook without the affiliate offer, so you still make a little money, or get it for free as a bonus, which means that you making even more money in residual income.  The only thing that you should not do is write an ebook that has an underlying philosophy that contradicts your affiliate offer.

Affiliate marketing on the Internet can be very rewarding but if you want to increase your profits, setting up a business website with multiple income streams will prove to be more profitable than setting up one with just a single income stream. Just remember not to compete with yourself. Pay attention to the streams you are adding to ensure that they are complimentary products and that they do not detract from your affiliate sales.

When you develop your business plan you should plan for the long term. You are not planning for a business that will make money for a few months. By the same token when you design your website you should have in mind long term success.

Unfortunately, affiliate marketers fall into the trap of designing a website that generates short term bursts of income. With a little more effort, it is easy to set up a business website that will generate long term profits. Here are 3 strategies you can use to create a website that is both sustainable and profitable.

1. Choosing a Domain Name

Choosing a domain name that includes a product name is likely to be ranked quickly and generate organic traffic.  However, this has a serious trade off with longevity.  Once this product is no longer popular or marketable, the website loses all of its value. Conversely, if you choose a domain name based upon the niche that the product is in, it will be more flexible down the road.  This means that when you need to switch offers that you are promoting, you can simply plug in a new offer that also relates to the niche.

2. The Content Should be Ageless

It is critical that you write articles that are timeless. While it is important to always be sharing new content with visitors, many webmasters will only create content that is relevant for a few months. By creating articles that are timeless you can build links to that type of content and visitors will always want to read it.  If you only create content that is product-specific or only relevant for a short time, you will end up constantly having to add more content and build more links.

3. Make It Easy To Change

If you are setting up a website for long term success, it must be easy to change. One of the biggest problems that affiliate websites have is that when an offer is no longer available, one of two things will happen.  First, the affiliate marketer will simply leave in dead links, which will hurt their Search Engine Results and irritate readers.  Second, they will need to manually change all of their links, which is time consuming and tedious.  In order to avoid this, it is important to plan ahead and create ways that links can be automatically updated.

There are a number of different ways to do this utilizing commercial plugins, addons, or software.  Many affiliate marketers argue that one of the easiest ways to do this is by cloaking your affiliate links.  Then when a product needs to be changed, they can simply upload a new landing page to replace the outdated offer.

For example, you may promote an offer with the following link –  HYPERLINK “http://offer1.com/affiliateID=1”.  Once you cloak the link and add it to your domain, it may look like this “http://yourdomain.com/greatdeal”. This is called a hyperlink.  When you decide to no longer promote this product, you can then simply take a new offer, cloak your affiliate link, and point it to:   “http://yourdomain.com/greatoffer”.  By doing this you do not have to change any links on your website to change offers.

As you can see, with a little forethought and planning in the beginning, you can build an internet home business website for long term success that will require minimal maintenance once it is set up.

Should you have a large internet home business website to promote a large number of products or a small site focusing on just a few products? Actually there is no right answer. There are many approaches you can take as an internet marketer when setting up your site. No matter what style you choose there are some fundamental elements that are found in most successful affiliate websites.

1. Focus

As I mentioned, it is important to decide how many different products or services will be promoted on your website.  Some affiliate marketers want their entire website to only promote a few products, where as others promote a large number.  When setting up a business website, the overall “feel” of the website should be consistent with how many offers are being promoted.  If you want to focus on one or a handful of products, then the website should feel very targeted and specific.  If you will be promoting a large number of products, it becomes important that you make the site easy to navigate.

2.   Substance

Your website should be more than a product sales page. It should provide some value to your visitors. Some websites will only have a dozen or so articles and that is it, whereas other websites are continually adding more and more content on a daily or weekly basis.  Determining how much content you want on your website is important to consider when setting up a business website.  If there are only a few unique articles, then every article can be on an independent page. However, if there will eventually be a large number of articles, then the design will be a little different in order to highlight the larger number of articles.

3.   Disclosure

You should be aware of changes that were made in regards to FTC rules governing affiliate marketers. They may seem a little overwhelming initially, for newer affiliate marketers; however, little more is needed than a disclaimer that some of the links are affiliate links.  This can be in a variety of places, some websites have it in the footer, sidebar, or on an independent page.  Location isn’t really a big issue, but the disclaimer must be somewhere on your website.  .

There are an almost endless number of ways to make a website standout from the rest.  Creating unique formats, styles, color palates, photos, logos, and many other options are great ways of making a website different from all of the rest. For the most part much of those are unimportant. One of the most successful websites that I know was quite simple in style but it did contain the 3 elements mentioned in this article.

Do you ever suffer from writers block, lack of motivation or general apathy? These are all types of burnout which is one of the biggest problems for people working their internet home business. Fortunately there are easy ways to avoid burnout that anyone that works from home on the internet can use on a daily basis.

1. Change Your Environment

One of the simplest changes is to just get up and go for a short walk. Go out for your midday coffee instead of drinking it at home. I have even taken a beak and used that time for a brief workout on my weight bench. Regardless of what you do, it is critical to change your environment for a little while every day.  A quick phone conversation with a friend is a nice way to get your mind off your work. Regardless of what you do, it is critical to change your environment for a little while every day. If you never leave your work area or inter act with anyone else, you will quickly start to experience burnout.

2. Create A Good Beginning For Your Day

It doesn’t matter what gets you in a good mood at the beginning of day, just do it. There is nothing that makes going to work more difficult than waking up dreading your day.  When working on your internet home business, you can set your own schedule. If you need three hours and a pot of coffee to wake up, then don’t rush it, relax before you start working.  Not enjoying what you are doing is the number one reason that people burnout when working from home.

3. Stop Working Well Before Bedtime

If you do like to work some in the evening, make sure you stop far enough before your bedtime to allow your mind to become focused on something that will help you relax. There is nothing worse than falling asleep while worrying about what you have to do the next day. The easiest solution to your problem is to read a book or watch television right before bed. This way, you are away from the internet and truly have some time to detach from the workday.

Working from home on your internet business should be fun, profitable, and stress free. At the same time, it is really easy to burnout if don’t have a way to relax and get away from the stresses of work. The key is to find those things that will get your mind relaxed and do some of them throughout your work day to make you feel refreshed.

If you have been around the Internet for even a short time you’ve no doubt received numerous tips on how to make your internet work from home easier or more successful. Unfortunately, many of these tips can quickly prove to be counter-productive and make working from home no better than going to work in a cubicle.  Here are 3 work from home on the internet tips that you may want to ignore.

1.   Get Up Early and Work Like You Have a 9 to 5 Job

Why? I happen to be a morning person but realize not everyone is. More than likely one of the reasons that you chose to work from home on the Internet, was so that you could set your own hours. You know when your high energy peaks occur so you should be the one to determine the hours that you work.

The important thing is to set a schedule that you can follow, and to then work that schedule. The internet never closes; it doesn’t even sleep, so don’t feel bad working on your own schedule. In fact, several successful freelance writers actually work based upon 30-35 hour days instead of 24 hour days, because that is their bodies natural cycle.

2. The Way You Dress Will Determine How You Work

I understand how that concept works in a formal offline business setting. However, I don’t understand why you should get all dressed up to work at home.. If you can work at home on the internet efficiently while staying in your pajamas, then stay in your pajamas. Take several breaks throughout your day to help you get you second wind. Much like the first tip, do what you need to do in order to work efficiently.

3.  A Separate Work-Room is a Must

Here again, a separate work room may benefit some people, but not everyone. This is another common tip that should not be accepted as a hard and fast rule.

There is a story about a successful Internet marketer who started out with several roommates all working from laptops as freelance writers.  They worked in lounge chairs circled around the television. They occasionally took turns playing each other at various video games to relax.  When they weren’t playing, they worked, and they were extremely productive. They consistently worked and played over 10 hour days on this type of routine. Because the work was integrated throughout their daily schedule, it didn’t feel like work at all. Years later, when they were all living with their wives and had all tried to create a separate work space, they found that it just did not work for them.

There is no shortage of work from home on the internet tips, but we are all individuals and cannot be cast in the same mould. What works for me may not work for you. This does not mean that you should ignore tips from experienced internet marketers. You should, however, determine what works best for you.

3 Tips For Better Time Management

Do you include the managing of your time in your Internet home business plan? I think we all struggle with time management because it is so easy to become distracted by a catchy ad or an email message or even by a family member or friend. Perhaps it is time to realize how much more productive we could be if we developed better time management skills.

Here are the 3 biggest benefits of having better time management skills.

1. Gain Control

Being able to manage your time more effectively, will give you greater control over your life.  By pre-planning you can prioritize your activities, your day will become more organized and you will know what you need to do to accomplish the goals for that day.

Additionally, more control often leads to higher self-confidence.  There is something satisfying about setting daily goals and achieving them.  The better you are at time management, the more goals you will be able to achieve on a daily basis.  You will also acquire a consistent feeling of satisfaction as you check items off of your to-do list.

2. Give You More Free Time

Once you get control over the amount of time that you need to complete your work, you will have more free time to do the things that you enjoy.  This will reduce stress and also give you more free time to relax. Stress can reduce your overall productivity and diminish the quality of your work.

Some people do “work better under stress”.  In reality, stress factors (such as deadlines) simply force them to focus and that is what causes them to excel. The fact that stress is also present is secondary to their success.  By having more free time to relax and do thing that you enjoy, you can lower the overall level of stress in your life.

3. Increase Your Productivity and Job Satisfaction

With more free time and less stress in your life, you will become more productive and be much happier with your work performance. You may not realize this at first, but if you enjoy your free time, your work-related activities become more endurable and you may find that you have become more creative.

One of the most under-developed skill-sets for most individuals is time management. I had 2 employees in my offline business years ago who could not seem to understand this. Their production levels were well below the others in their unit. For 2 weeks I personally planned and prioritized their work day days before they arrived at work. Once they realized the benefits and began following this procedure their production levels increased and their jobs became more enjoyable.

It is simply a matter of fact that being able to manage your time more effectively will give you more control over your life, more free time to enjoy whatever it is you enjoy, and more success with your Internet home business.