You have no doubt heard over and over how important it is to build a list if you are going to be successful as an internet marketer. Have you finally built a list of subscribers and find that they are unresponsive to your messages?
It’s unfortunate that the importance of list building is stressed so much without the companion piece of how to develop your list. A reactive list of 1000 people can be much more profitable than a non-responsive list with 10,000 people. So let’s take a look at 4 easy ways to cultivate your list in the most effective way possible.
1. Frequency of Messages
How often should you send e-mails? Unfortunately, there is no right answer which can be applied to all situations because of the whole host of factors that come into play. In order to achieve the right balance you will need to split test in multiple groups with different frequencies.
I suggest that you send out 5 to 10 e-mails in order to determine which frequency is best. It is important to note that in order to ensure that this test provides you with accurate results that you do not change any other variables aside from the delivery frequency.
2. Require Action
One of the most important aspects of making your list take action is to provide them with content that requires it. While you should always be educating your list and providing them with free content, you should also be getting them to take action whenever possible.
Even though you may be mainly providing educational content, you should still ask them to do something once they read it, like taking a survey, or filling out worksheets for themselves.
There are times you will send them content which is both educational and promotional. At those times you need to create a sense of urgency or make your readers feel special by offering an exclusive, limited time discount. It is important to condition them to take action, otherwise they won’t.
3. Take Time to Learn About Your Readers
If you don’t know much about you readers, how will you have any idea what they want? This aspect of “list cultivation” is often neglected. We tend to devote so much of our effort to the list building and the bottom line that we forget to make an effort to find out the interests and needs of our readers.
Your offers should be either in your niche or a closely related one. it is also important that you only promote products that you would buy yourself or have already bought and tested Additionally, you should always include some valuable content with your pitch. That way everyone benefits from each e-mail, even if they are not interested in that specific product. You should also test multiple different offer formats to determine which one your readers respond to the most.
4.Use an Autoresponder
It is important to set up a series of e-mails to ensure that you are actively preparing your list with interesting and informative earl on in order to capture their interest. The best way to do this is with an autoresponder. Two of the best are Aweber and Get Response.
The autoresponder will save you time, once you get it set up, and will reduce the number of customer service issues that can arise. You will also be able to personalize your emails .Additionally, you will have the ability to “broadcast” messages to your list to help keep them up to date and to make them aware of any “specials” you may have to offer.
If you use these ways to develop your list you will be well on your way to increased profits.
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