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Understanding Content Marketing

I have chosen the following articles to help you have a better understanding of the scope and benefits of content marketing. Content marketing comes in many shapes and forms whose purpose is to inform and educate your readers. You may choose to not use all of them but you should at least become familiar with them. 

Should You Skip These 5 Types of Content Marketing?

http://www.rickwhittington.com/blog/ Thu, 19 Mar 2015 02:00:00 -0700

Ever wondered if your content marketing really works for your customer? Here are five popular types of blog posts you might want to skip.

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Understanding the Mythical Beast of Content Marketing

http://www.ohsopinteresting.com/ Wed, 15 Apr 2015 00:00:00 -0700

Content marketing and its many forms. Content can come in many forms Content marketing can happen in different formats including print, audio and video. What’s important is that you find the format that works for you. For me …

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What kinds of content bring in qualified leads? [study] – Brafton

http://www.brafton.com/ Wed, 29 Jul 2015 08:14:56 -0700

White papers and video marketing were said to be the most successful content formats when it comes to capturing qualified leads.

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What Is Content Marketing, And How Can It Help Your …

http://blog.servicemax.com/ Wed, 08 Jul 2015 09:58:24 -0700

But I often think about how the type of work I do in my role can benefit our customers (and the service industry in general) and believe that there is a big opportunity. Here’s why: First Of All, What is content marketing? Content marketing is the creation of “content” to educate your customers and prospects, ultimately building trust and sharing your company’s expertise so that they come closer to becoming a customer and/or consider you an indispensable resource full of …

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Please note: I am no longer promoting the Affiliate Power Group and have disabled the links to those sites until I am able to replace those ads in the header and the sidebar.

With all the competition on marketing your online business to day it is becoming more and more difficult to attract traffic to your site.
Content marketing is a very important part of internet marketing strategy and that is the reason I have been writing and reviewing articles on this subject for your information.
Here are four more articles I have researched to help expand your knowledge of content marketing.

Content Marketing Tips: 11 Types of Content That People …

http://www.jeffbullas.com/ Fri, 29 May 2015 08:01:01 -0700

Content marketing is about attracting attention. But attracting traffic and attention is getting harder. Here are some content marketing tips to help you.

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4 Types of Content You Should Never Gate · Formstack Blog

http://blog.formstack.com/ Tue, 21 Jul 2015 12:00:36 -0700

4 Types of Content You Should Never Gate. With the rise of content marketing in recent years, gating premium content has become a common practice among marketers. Used to generate leads, gated content can be …

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11 Types of Content You Need For Content Marketing

https://www.website-designs.com/ Sat, 18 Jul 2015 15:00:00 -0700

Content marketing isn’t just about creating text blog posts; it’s about a whole host of different types of content and most certainly more than what is listed below. These however are the types of content that most audiences like …

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Five Types of Content that are Changing the Digital …

http://www.searchenginejournal.com/ Fri, 22 May 2015 00:00:00 -0700

Infographics, Gifographics, Podcasts, Live Streams, and Fan engagement are all unique content types that are changing the digital marketing game.

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Big Mistakes Content Marketers Make

Content marketing can be a powerful marketing tool if used correctly. However, it can be fruitless you make mistakes and the mistakes may be small in nature and hardly noticeable. I often compare them to the game of golf where the tinniest of changes in a your grip  or the angle of the club face striking the ball can make a huge difference in the outcome of the ball flight. I have chosen the articles in this post to provide you with content marketing help.

7 Biggest Content Marketing Mistakes And How To Avoid …

http://www.business2community.com/ Sat, 06 Jun 2015 05:00:12 -0700

Very few content marketers hit a home run each time they step up to bat. We’ve all had our fair share of strikeouts. Failures, however, are also learning experiences – especially those made by others. Mistakes provide insight …

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7 Social Media Marketing Mistakes You May Be Making …

http://appliedmarketinggroup.biz/ Fri, 03 Jul 2015 05:15:10 -0700

After years of social media integrating more and more into the business world, companies are still missing the mark with their social marketing strategy. … Good news for businesses: your content just got easier to find!

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4 biggest Facebook marketing mistakes – TechAdvisory.org

http://www.techadvisory.org/ Fri, 10 Jul 2015 08:30:15 -0700

Mistake #1: Treating Facebook like a one-way communication tool. The content you post on Facebook should encourage followers to express their thoughts. Think of it this way – Facebook is a social media network, which …

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The 4 Biggest Pinterest Marketing Mistakes We … – Buffer

https://blog.bufferapp.com/ Wed, 01 Jul 2015 12:27:29 -0700

All the mistakes we made in our Pinterest marketing strategies and the changes we’ve made since. … Make sure all your content has rich, Pinnable, and well-captioned images. Make sure your pins link to a useful and relevant …

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Here is a short article that I ran across the other day that provides more evidence that content marketing does work.

Following are a few excerpts from the article:

“But driving a lead to a website is one thing. Actually converting that lead into a customer is another.”

“So the Question Remains — Does Content Marketing Actually Work?
Our friends at Atlanta-based advertising agency and digital marketing firm MLT Creative have answered that question in the infographic below. The data was gathered at the HubSpot Inbound Marketing Conference and compiled by the good folks at MLT.”

The author of the article is Jamie Turner the CEO of the 60 Second Marketer and 60 Second Communications, an Atlanta-based advertising agency and digital marketing firm that works with national and international brands.
He is the co-author of “How to Make Money with Social Media” and “Go Mobile” and is a popular marketing speaker at events, trade shows and corporations around the globe.

I encourage you to read this brief article: “ Does Content Marketing Work? Here’s Your Answer.” Read it HERE!

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Avoid Content Marketing Errors

Content can mean different things and can take on many forms. Basically it is supplying useful information to an audience.

Content can be in many forms such as: a blog, an article submitted to an article directory, a video, a webinar as well as many others.

No matter what form or forms you may choose, it is important to avoid costly errors especially if you are new to content marketing. I hace chosen the following articles to help you avoid some of the most frequent contentmarketing errors.

6 Common Content Marketing Mistakes – WebpageFX

http://www.webpagefx.com/blog/ Thu, 25 Jun 2015 06:00:37 -0700

Content marketing can be extremely effective, but only if you do it well. Are you making any of these 6 common mistakes?

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Content Marketing Spotlight: Content Marketing Mistakes to …

http://contentsolutions.demandmedia.com/ Thu, 08 Jan 2015 11:18:01 -0800

This edition of the Content Marketing Spotlight features content marketing strategist Barry Feldman of Feldman Creative. We discuss the most common content marketing mistakes, exciting new formats and how $1,000 can …

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3 Big Content Marketing Mistakes that Are Hurting Your …

http://www.randallreilly.com/ Wed, 17 Jun 2015 07:18:59 -0700

Look around online and you’ll see that content marketing is the next big thing. As far back as 1996, Bill Gates even predicted the effectiveness of content on the still-new internet. He even declared content to be king.

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Top Content Marketing Mistakes – Business Know-How

http://www.businessknowhow.com/ Fri, 24 Apr 2015 07:53:11 -0700

Content marketing is important no matter how you use the Internet for your business. Don’t sabotage profits by making these content marketing mistakes.

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How to Improve a Website: Simple Ways to Avoid 8 Common Mistakes

Check out customer reviews Author:Monique PocheFormat:Kindle eBook

Binding:Kindle Edition

“How To Improve a Website: Simple Ways to Avoid 8 Common Mistakes” is a guide that will help prevent you from making common mistakes with your website.Your website is your ultimate marketing tool but if you’re turning away visitors, you’re losing sales. By using the tips in this book, you can improve the look and feel of your site and boost your online presence. Not only will site visitors take notice but the search engines will also.If you’re wondering why your site isn’t producing the result …

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Content Marketing Has Many Faces

In this post I have selected several articles to expand your knowledge of content marketing. My goal is to help you see the big picture and to better understand how to create a successful content marketing strategy.

5 Reasons Content Marketing is More Than Just a Fad

http://www.jeffbullas.com/ Wed, 03 Jun 2015 08:01:12 -0700

If you want to attract traffic, build a credible brand and make money online; content marketing isn’t an option, it is a necessity.

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Content Marketing For Local Businesses: Get Creative …

http://searchengineland.com/ Wed, 06 May 2015 08:08:35 -0700

Even with all the competition online, local businesses can still stand out using creative content to attract new customers. Columnist Will Scott explains.

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Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

Check out customer reviewsPrice:$16.70

New:$10.40 (56)

New:$10.40 (30)

Eligible for FREE Super Saver Shipping

Author:Joe Pulizzi

Binding:Hardcover

Manufacturer:McGraw-Hill Education

NAMED one of  5 MUST-READ BUSINESS BOOKS BY FORTUNE MAGAZINEPublishing is the NEW MARKETING.   How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers’ digital space?   Epic Content Marketing.   One of the world’s leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre con …

Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works

Check out customer reviewsPrice:$16.74

New:$9.38 (44)

New:$11.58 (11)

Eligible for FREE Super Saver Shipping

Author:Pam Didner

Binding:Paperback

Manufacturer:McGraw-Hill Education

Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. LEARN HOW TO: Create content that engages people–regardless of their country and culture Identify key actions and strategies t …

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Hello Content Marketing, Goodbye Ads…Sort Of

http://www.business2community.com/ Mon, 25 May 2015 09:30:10 -0700

Why are marketers dedicating a higher section of their budgets to developing content marketing? In the new Internet-driven era, marketing departments are trying to move away from traditional marketing techniques and more …

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Why Content Marketers Should Double Down on Facebook

http://www.brianhonigman.com/ Tue, 19 May 2015 04:59:51 -0700

With their impressive Q1 report and current forward momentum, Facebook is sure to be the key digital marketing player in 2015. Learn why.

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Why You Should Try Content Marketing

If you have been thinking about content marketing or thinking that there is so much content all over the Internet today that it would be useless to use content as a marketing tool, I urge you to think again.

I agree that the Internet is flooded with more content than anyone knows what to do with. However, statistics show that close to 80% of internet users read blogs and that over 80% make purchases based on recommendations published on their favorite blogs.

Here’s a quote from one of my favorite internet marketers – Charlie Page; “There is no doubt about it – content marketing works. It works to attract an audience, to build trust and to make sales.”

He goes on to explain why content marketing works and the three main reasons why.

Charlie’s articles always contain a lot of value and this one is no exception. It will help you understand how and why content marketing is a valuable component of your marketing strategy.

Read here: “Why Does Content Marketing Work?”

 

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